Pharmaceutical Executive
Get Ready for Your Premiere at Ad Comm by Laura Liotta As an Advisory Committee debuts, the public is
formulating its views on your drug. Here's how to make
the most of your performance. DOWNLOAD PDF >
Laura Liotta in BioWorld Today
Strategically Presenting Data Avoids Overexpectations One of the most challenging issues biotechnology
companies face is managing the expectations of investors,
analysts, physicians and patients. The slightest
miscommunication or misinterpretation of study data can send
a company's stock prices spiraling or patients' hopes
soaring, only later to be disappointed.
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